Company

Mission & Values

Salamander Sales & Strategy is known for their unique in action training method. Receiving constructive feedback and practicing until you feel ready are the keys to far-reaching personal improvement. Salamander Sales & Strategy provides tools to maximize your profit – short and long term.

Profit

Creating a competitive edge for both short and long term profitability is the core of every Salamander project.
Profit enables a wide array of other positive consequences, such as well being and motivation.

Integrity

Honesty and impartial approach to development needs is a key to improvement.
Facts must not be obscured by terminology, over-politeness or fear.

Passion

Involvement in the task and true appreciation of own work precede results.
Belief in success will bring success.

Experience

Real development requires real experience.
Without experience, there’s no true understanding of best practices — and without first-hand application, change rarely lasts.

After several years of sales development projects all over the globe, the idea of Salamander was born. There are hundreds of companies offering sales trainings as well as tens of prestigious strategy houses. However, a clear gap between the actions of the sales force and the strategic focus of a company most often hinders fast development and growth. Sales developers might even be seen as too “hands-on” to attend strategy processes. Vice versa, the sales team may think that company’s top management is living too far from market reality.

By combining the two aspects and evolving the strategy into real actions at the client interface is often a demanding task where impartial speaking partner and trainer is needed. To answer this call from many companies, Salamander Sales & Strategy was established.

Founded by Mr. Samuli Suvela, Salamander Sales & Strategy continues to be a nest for sales-hardened professionals, passionate for giving their utmost for the client’s benefit. “Develop by Experience”, Salamander motto, embodies two equally important ideological aspects behind every project: Without experience there is no knowledge of the best practices and secondly, learning must be based on first-hand experience to ensure the sustainability of the progress.

Salamander is a small lizard-like creature, famous for the capability to regenerate lost limbs. There are over 500 sub-species of salamanders, yet the salamander shown in the company logo is a typical Fire Salamander (salamandra salamandra). It is black with yellow spots or stripes to a varying degree; some specimens can be nearly completely black while on others the yellow is dominant. Shades of red and orange may sometimes appear, either replacing or mixing with the yellow according to subspecies. Fire Salamanders can have a very long lifespan (50+ years).

The name Salamander is derived from two words in ancient Persian: Firstly “sa¯m”, indicating “fire” or ”glow” and secondly “andaru¯n”, meaning “within”. Alas, the name could be translated as “inner glow” or “fire within”.

Salamanders have been widely present in ancient legends and myths. Salamanders were believed to have fire-fighting abilities and have a special connection to fire. Great scientists and explorers have admired and studied salamanders, the most famous ones being Leonardo da Vinci and Marco Polo.